An Evening with Derek Thompson

Join writer Derek Thompson for an evening at Towne Center Books on Thursday, February 8th at 7:00 PM.

Derek Thompson uncovers the hidden psychology of why we like what we like and reveals the economics of cultural markets that invisibly shape our lives. Shattering the sentimental myths of hit-making that dominate pop culture and business, Thompson shows quality is insufficient for success, nobody has "good taste," and some of the most popular products in history were one bad break away from utter failure. It may be a new world, but there are some enduring truths to what audiences and consumers want. People love a familiar surprise: a product that is bold, yet sneakily recognizable.

Hit Makers is a magical mystery tour through the last century of pop culture blockbusters and the most valuable currency of the twenty-first century--people's attention.

Derek Thompson is a senior editor at The Atlantic magazine, where he writes about economics and the media. He is a regular contributor to NPR's "Here and Now" and appears frequently on television, including CBS and MSNBC. He lives in New York City.

Event date: 
Thursday, February 8, 2018 - 4:00pm
Event address: 
555 Main St.
Pleasanton, CA 94566
Hit Makers: The Science of Popularity in an Age of Distraction Cover Image
$28.00
ISBN: 9781101980323
Availability: Hard to Find
Published: Penguin Press - February 7th, 2017